Elisabeth Stahl on Benchmarking and IT Optimization

Larry’s Guide to Announcing a New Product

leave a comment »

    Larry’s Guide to Announcing a New Product

  • Create a press release to say you will soon “share” something new with the rest of the world.
  • Announce that you don’t care if a certain part of your company’s business goes to zero – then in the same week launch a product based on that hardware.
  • Do not call your product anything that has the word “mini” in it.
  • Price the product so that it looks incredibly attractive – make sure not to include the huge cost of your database software in the price.
  • And by all means, absolutely under no circumstances announce any performance data, proof points, or benchmarks with your product announcement.
  • ************************************************

    The postings on this site solely reflect the personal views of the author and do not necessarily represent the views, positions, strategies or opinions of IBM or IBM management.

    technorati tags: , , , , ,,,,,,,,,,,,,


    Written by benchmarkingblog

    September 22, 2011 at 12:52 pm

    Leave a Reply

    Fill in your details below or click an icon to log in: Logo

    You are commenting using your account. Log Out /  Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out /  Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out /  Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out /  Change )


    Connecting to %s

    %d bloggers like this: