On HP’s New Strategy
As we all know, HP is currently evaluating “strategic alternatives” for its Personal Systems Group. This plan may involve a “spin-off or other transaction.”
This — let’s sort of say but not really say what we are doing — strategy has also spilled over into more technical press releases with an HP announcement today of new 3PAR storage systems.
I can see them thinking in Palo Alto: Let’s address performance using footnoting because it looks cool — but not really footnote anything useful.
- It used to be that footnotes were designed to give the reader more details on what was being said.
- It used to be that footnotes were long and elegant. Sort of like a Euclidean proof.
- It used to be that footnotes included actual data with descriptions on how that data was actually obtained.
- And it used to be that footnotes contained wonderful sources like white papers and web links.
One footnote HP used today merely repeated a fact that was already in the body of the press release — that performance claims were based on comparisons to previous versions of the same system. One would hope the new system would be better than previous versions.
Another footnote HP used today merely stated that performance and capacity claims were “based on documented experiences and business results in client deployments.” Fancy words for one customer who wrote something down on a napkin at lunch ?
HP’s new strategy also involved the coining of “nano-reclamation” which simply seems to mean reclaiming unused storage. And not a groundbreaking environmental science discovery using nanotechnology, which would actually be awesome now that I think about it.
One of HP’s goals for this latest plan is transformation. If transformation means becoming indefinite, unclear, and imprecise, then the strategy is working just fine.
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