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Larry’s Guide to Announcing a New Product

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    Larry’s Guide to Announcing a New Product

  • Create a press release to say you will soon “share” something new with the rest of the world.
  • Announce that you don’t care if a certain part of your company’s business goes to zero – then in the same week launch a product based on that hardware.
  • Do not call your product anything that has the word “mini” in it.
  • Price the product so that it looks incredibly attractive – make sure not to include the huge cost of your database software in the price.
  • And by all means, absolutely under no circumstances announce any performance data, proof points, or benchmarks with your product announcement.
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    Written by benchmarkingblog

    September 22, 2011 at 12:52 pm

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